Privacy Policy | Allure Wellness Center

Privacy Policy & Notice of Privacy Practices (HIPAA)

IMPORTANT NOTICE: DATA PRIVACY INCIDENT

We are providing notice of a data privacy incident that occurred on August 18, 2025.

In connection with a previously reported data privacy incident, regulatory reviews by the U.S. Department of Health and Human Services and the Indiana Attorney General have been concluded. See our Notice of Data Privacy Incident for full details.

This page covers how we handle data on this website. For your full HIPAA rights and our Notice of Privacy Practices, see Notice of Privacy Practices

Introduction

Allure Wellness Center (“we,” “us,” or “our”) is committed to protecting your privacy and safeguarding your health information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website (https://www.myallurewellness.com) and use our services.

This document also serves as our Notice of Privacy Practices under the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

1. Information We Collect

1.1 Personal Information

We may collect personally identifiable information that you voluntarily provide to us, including:

Name
Phone number
Email address
Date of birth
Address
Health-related information for appointment scheduling or services

1.2 Automatically Collected Information

When you visit our website, we may collect:

IP address
Browser type
Operating system
Device information
Pages viewed and usage data

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyze site traffic. You can manage cookies through your browser settings.

2. How We Use Your Information

We use your information to:

Schedule and manage appointments
Communicate with you (including SMS/MMS with consent)
Provide healthcare and related services
Improve our website and services
Send updates or promotions (with consent)
Comply with legal and regulatory obligations

3. HIPAA: Use and Disclosure of Protected Health Information (PHI)

We may use and disclose your Protected Health Information (PHI) as permitted under HIPAA for:

Treatment: Providing and coordinating your care
Payment: Billing and insurance processing
Healthcare Operations: Administrative and quality improvement activities

We may also disclose PHI:

When required by law
For public health activities
To avert serious threats to health or safety
For law enforcement or government requests, as permitted

4. Substance Use Disorder Confidentiality (42 CFR Part 2)

If you receive services related to substance use disorder treatment, your records may be protected under 42 CFR Part 2, which provides additional privacy protections.

Under this law:

Your records cannot be disclosed without your written consent, except in limited circumstances
Unauthorized disclosure is prohibited and may result in penalties

If applicable, you will receive additional notices and consent forms specific to these protections.

5. How We Share Your Information

We may share your information:

With service providers (e.g., billing, scheduling systems)
To comply with legal obligations
To protect our rights and safety
With your consent

We do not sell your personal information.

6. Your Privacy Rights

You have the right to:

Access and obtain a copy of your medical records
Request corrections to your information
Request restrictions on certain uses or disclosures
Request confidential communications
Receive an accounting of disclosures

To exercise these rights, contact us using the information below.

7. Your Privacy Choices

7.1 SMS/MMS Opt-Out

Text “STOP” to opt out or “HELP” for assistance.

7.2 Cookies

Disable via browser settings (may affect functionality).

7.3 Access, Update, or Delete

8. Security of Your Information

We implement administrative, technical, and physical safeguards to protect your information. However, no system is completely secure.

9. Third-Party Links

We are not responsible for the privacy practices of third-party websites.

10. Children’s Privacy

We do not knowingly collect data from children under 13.

11. Changes to This Policy

We may update this policy periodically. Updates will be posted with a revised effective date.

12. Privacy Contact / HIPAA Privacy Officer

If you have questions, concerns, or wish to file a complaint:

Privacy Officer
Allure Wellness Center
4972 Lincoln Ave
Evansville, Indiana 47715
Phone: 812-402-3700
Email: support@myallurewellness.com

You may also file a complaint with the U.S. Department of Health and Human Services (HHS). We will not retaliate against you for filing a complaint.

If you are a patient of Allure Wellness, please also review our Notice of Privacy Practices, which describes how we handle your medical information under HIPAA.